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15 Jahre AHM
AHM
BEAUTY QUEENS: ESTÉE LAUDER
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BEAUTY QUEENS: ESTÉE LAUDER
1988

Soloists: 
Estée Lauder
Director: 
Eila Hershon, Roberto Guerra

“I never just believed in success – I worked for it.” Faithful to this motto, Estée Lauder became one of the richest and most influential women in the world – a perfect embodiment of the American dream. She was one of the original Beauty Queens, a pioneer of the cosmetic industry whose products gave women at the turn of the twentieth century a new self-confidence. Eila Hershon and Roberto Guerra trace the career of this high-flyer who, shortly before her death in 2004, received the highest civilian honour in the US – the Presidential Medal of Freedom.
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As a pioneer of the cosmetics industry, Elizabeth Arden built up a business worth billions. Her goal was to make decorative cosmetics – previously the preserve of actresses and ladies of ill repute – accessible to women everywhere. Eila Hershon and Roberto Guerra paint a portrait of an ambitious woman who equipped the suffragettes with red(...)
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Helena Rubinstein is rightly seen as one of the pioneers of a market worth millions – the female beauty market. Born in Krakow, Rubinstein started her career in the early years of the twentieth century in Australia, from where she quickly went on to conquer Europe and the United States. What began with twelve jars of her mother’s beauty cream(...)